The Internet Is NOT A TOY…Be Careful What You Post or Tweet!
I was reminded of Stan Lee’s memorable quote, “With Great Power Comes Great Responsibility” after reading trending on-line articles about 30 year-old Justine Sacco, a former PR executive with IAC Media Company who literally tweeted herself out of a job after igniting a storm of controversy on Twitter from her “needless and careless tweet” about AIDS in Africa.
What makes the debacle Sacco created so shocking, is the fact that she was head of corporate communications for IAC, a media company that operates websites such as The Daily Beast, About.com, CollegeHumor and Match.com along with many others. Sacco’s job duties were to communicate with reporters from the media; which made her Twitter comment about the AIDS epidemic in Africa even more shocking and disturbing. You would expect that in her position as a Public Relations Executive, Sacco should have known better and exercised some impulse control. Once you post or tweet your inner thoughts or beliefs into cyberspace – they become available for the entire world to not only see, and in Sacco’s case – the potential to cause a significant and swift reaction if these thoughts are offensive to others.
While waiting to board a flight from London to Cape Town, South Africa, Sacco tweeted the following from her personal Twitter account: